Why GIAF?

The Only Art Fair in Gyeongnam

GIAF is the only art fair in Gyeongsangnam-do, encompassing 18 cities and counties including Changwon, Jinju, Tongyeong, Gimhae, and Yangsan. It is a regional art exhibition that attracts strong interest from local residents.

Art Market with High Potential

Among Busan, Ulsan, and Gyeongnam areas, Changwon is highly concentrated with large corporations, government offices, and small and medium enterprises, making it a highly promising market with many potential buyers. The number of high-value art transactions at GIAF increases every year, and it also encourages active transactions by offering various promotions, such as “Artwork Purchase Promotion Event,” which offers gifts to visitors who purchase artwork during the exhibition.

Utilizing Local Culture and Industrial Infrastructure

GIAF leverages local cultural and industrial infrastructure, such as Gyeongnam Mecenat Association, Changwon Cultural Foundation, Gyeongnam Art Museum, Gimhae Culture Foundation, and Changwon Chamber of Commerce to attract both professional collectors and general visitors. Its promotion and marketing also target VIP members of cultural organizations and executives of the Chamber of Commerce to create a high-quality art market.